Psalm 119:154 What is Your Cause?

In the world of 21st century influencers, everyone has to have a brand - a well defined message, a specific cause at the center of all the content you produce for public consumption. If want to expand your impact beyond your base, you have to craft a platform to promote your brand.

What is your brand? What is your cause?

On Twitter, as @trripleplay, my brand is Mizzou Baseball fan. No one shares more links to Mizzou Baseball content. No one retweets more Mizou Baseball tweets. No one follows more Mizzou Baseball people - coaches, players, sportswriters, fans, and former coaches, players, sportswriters and fans.

Obviously I think it's OK to have a brand as a hobby, or even as a career. If I had been more energetic and more savvy about building my brand platform as a writer, I might have a more successful writing career.

Among my friends on Facebook, some have a brand or a cause that's quite clear. Some friends have branded themselves as not just pro-Conservative but virulently anti-Democrat, evidenced by the many funny memes they share -- at least they think they're funny.

Another Facebook friend maintains a carefully constructed - and yet quite genuine - platform for his brand as a business owner who practices servant-leadership toward his customers and employees. His posts seamlessly present his brand as a business servant, but also his related brand as a servant who goes out of his way to spend time and effort and money to help people in need.

I have another friend who posts stories about teaching children at church, being a good grandmother to her daughter's boys, and generally being a kind and helpful example of spiritual motherhood to everyone she meets.

Defend my cause and redeem me;
 preserve my life according to your promise.

Psalm 119:154

If you want to be able to ask God to defend your cause, you'd better make sure your cause is his cause.

You can have your own brand - God creates and molds the life of each person in a unique way. But you'd best make sure your brand is your personal expression of your Lord's cause.

If you do, then your life will be preserved, quickened, made to vibrate with energy.